Is your trade spend burning money?

Retailers across all sectors are under greater pressure now than ever before.  Store or outlet closures signal either the final...
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Is your trade spend burning money?

Will your portfolio weather the storm?

Retailers have slashed product ranges during the Covid-19 crisis to improve both product availability and operational efficiency.  There are now...
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Will your portfolio weather the storm?

Is your brand and pack price architecture right for these times?

In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options.  30 to 40 percent of...
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Is your brand and pack price architecture right for these times?

Will you be match fit for the ‘Golden Quarter’?

Context Covid-19 came quickly and will depart slowly.  Global leaders are walking a tightrope between health and economics.  Whilst the...
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Will you be match fit for the ‘Golden Quarter’?

Innovation versus the Core

The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers. ...
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Innovation versus the Core

Paying it forward

"We will be judged on our capacity for compassion."  So said the UK’s Chancellor last week as he announced the...
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Paying it forward

Transforming learning starts with a transformation of L&D

CEOs highlighting that their organisations are not developing skills fast enough should be a rallying cry to L&D to take...
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Transforming learning starts with a transformation of L&D

Creating replay value – a lesson from gaming

It’s very fair to say that I can’t add “gaming” to my list of interests or hobbies unless you count...
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Creating replay value – a lesson from gaming

Are you leaving money on the screen?

A lack of co-ordinated approach can lead to chaos and missed opportunities leaving money on the screen. eCommerce has been...
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Are you leaving money on the screen?

What should we do next in eCommerce?

eCommerce is here to stay, but within FMCG eCommerce is still quite low in terms of market share at circa...
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What should we do next in eCommerce?