Quantic’s approach to developing eCategory leadership

The Hare and the Tortoise Revisited, a previous article we've discussed, highlights that for CPG companies to prosper in an...
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Quantic’s approach to developing eCategory leadership

The Hare and the Tortoise – an eCategory Strategy for eCommerce success

Once upon a time, there was a hare and a tortoise who were part of the same CPG company. The...
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The Hare and the Tortoise – an eCategory Strategy for eCommerce success

Don’t get blown off course, use Category as your compass

Context You’ve completed your Category Strategy. You know where you are heading. You have plotted your timed course to get...
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Don’t get blown off course, use Category as your compass

Legacy is your gift to others who follow you as a Customer Manager

Thoughts about legacy are typically reflective. Celebrating seventy years in one role deserves a significant amount of respectful reflection. Leaving...
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Legacy is your gift to others who follow you as a Customer Manager

Navigating price in unprecedented times

Fast-rising prices are inflicting what is being claimed will be the biggest one-year fall in disposable income, adjusted for inflation,...
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Navigating price in unprecedented times

HFSS potentially has implications for EVERY category

In 2022 (was April, now October) the UK government will introduce new rules for High Fat, Sugar and Salt (actually...
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HFSS potentially has implications for EVERY category

Getting in shape to navigate the commercial adventure of 2021

If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure....
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Getting in shape to navigate the commercial adventure of 2021

Is your trade spend burning money?

Retailers across all sectors are under greater pressure now than ever before.  Store or outlet closures signal either the final...
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Is your trade spend burning money?

Will your portfolio weather the storm?

Retailers have slashed product ranges during the Covid-19 crisis to improve both product availability and operational efficiency.  There are now...
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Will your portfolio weather the storm?

Is your brand and pack price architecture right for these times?

In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options.  30 to 40 percent of...
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Is your brand and pack price architecture right for these times?