Is your brand and pack price architecture right for these times?

In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options.  30 to 40 percent of...
Read More
Is your brand and pack price architecture right for these times?

Will you be match fit for the ‘Golden Quarter’?

Context Covid-19 came quickly and will depart slowly.  Global leaders are walking a tightrope between health and economics.  Whilst the...
Read More
Will you be match fit for the ‘Golden Quarter’?

Innovation versus the Core

The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers. ...
Read More
Innovation versus the Core

Paying it forward

"We will be judged on our capacity for compassion."  So said the UK’s Chancellor last week as he announced the...
Read More
Paying it forward

Transforming learning starts with a transformation of L&D

CEOs highlighting that their organisations are not developing skills fast enough should be a rallying cry to L&D to take...
Read More
Transforming learning starts with a transformation of L&D

Creating replay value – a lesson from gaming

It’s very fair to say that I can’t add “gaming” to my list of interests or hobbies unless you count...
Read More
Creating replay value – a lesson from gaming

Are you leaving money on the screen?

A lack of co-ordinated approach can lead to chaos and missed opportunities leaving money on the screen. eCommerce has been...
Read More
Are you leaving money on the screen?

What should we do next in eCommerce?

eCommerce is here to stay, but within FMCG eCommerce is still quite low in terms of market share at circa...
Read More
What should we do next in eCommerce?

Is my team really good enough?

Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have...
Read More
Is my team really good enough?

Who is coming after our business?

The big brands are being nibbled to death.  Who is coming after our business? Life used to be so much...
Read More
Who is coming after our business?