Quantic

The Hare and the Tortoise Revisited, a previous article we've discussed, highlights that for CPG companies to prosper in an...

Once upon a time, there was a hare and a tortoise who were part of the same CPG company. The...

Context You’ve completed your Category Strategy. You know where you are heading. You have plotted your timed course to get...

Thoughts about legacy are typically reflective. Celebrating seventy years in one role deserves a significant amount of respectful reflection. Leaving...

Fast-rising prices are inflicting what is being claimed will be the biggest one-year fall in disposable income, adjusted for inflation,...

In 2022 (was April, now October) the UK government will introduce new rules for High Fat, Sugar and Salt (actually...

If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure....

Retailers across all sectors are under greater pressure now than ever before.  Store or outlet closures signal either the final...

Retailers have slashed product ranges during the Covid-19 crisis to improve both product availability and operational efficiency.  There are now...

In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options.  30 to 40 percent of...