Don’t get blown off course, use Category as your compass
By Steve Hildebrand
/ January 19, 2023
Context You’ve completed your Category Strategy. You know where you are heading. You have plotted your timed course to get...
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Legacy is your gift to others who follow you as a Customer Manager
By Sonia Johnson
/ June 9, 2022
Thoughts about legacy are typically reflective. Celebrating seventy years in one role deserves a significant amount of respectful reflection. Leaving...
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Navigating price in unprecedented times
By Dorian Dacie
/ March 10, 2022
Fast-rising prices are inflicting what is being claimed will be the biggest one-year fall in disposable income, adjusted for inflation,...
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HFSS potentially has implications for EVERY category
By Sonia Johnson
/ October 20, 2021
In 2022 (was April, now October) the UK government will introduce new rules for High Fat, Sugar and Salt (actually...
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Getting in shape to navigate the commercial adventure of 2021
By Sonia Johnson
/ February 11, 2021
If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure....
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Is your trade spend burning money?
By Dave Turnbull
/ July 31, 2020
Retailers across all sectors are under greater pressure now than ever before. Store or outlet closures signal either the final...
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Will your portfolio weather the storm?
By Dave Turnbull
/ July 16, 2020
Retailers have slashed product ranges during the Covid-19 crisis to improve both product availability and operational efficiency. There are now...
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Is your brand and pack price architecture right for these times?
By Dave Turnbull
/ July 3, 2020
In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options. 30 to 40 percent of...
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Will you be match fit for the ‘Golden Quarter’?
By Dave Turnbull
/ June 10, 2020
Context Covid-19 came quickly and will depart slowly. Global leaders are walking a tightrope between health and economics. Whilst the...
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Innovation versus the Core
By Karen Beddows
/ May 14, 2020
The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers. ...
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