Transforming IT from supplier to partner

The value of technology becoming even stronger in the future is unquestioned.  Every day it becomes more embedded in the...
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Transforming IT from supplier to partner

Winning that all important 1st purchase

Byron Sharp's well proven law of growth, that both brands and categories grow primarily as a result of penetration gains...
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Winning that all important 1st purchase

World Cup football … is it all about winning?

As the dust settles on a wonderful football World Cup magnificently hosted by Russia, we have winners and others not...
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World Cup football … is it all about winning?

The increasing importance of AQ as a growth driver. What’s your ability to ADAPT?

The late great Stephen Hawking defined intelligence as 'the ability to adapt to change' and change dominates all of our...
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The increasing importance of AQ as a growth driver.  What’s your ability to ADAPT?

Quantic’s guide to achieving growth in the second half

January seems a long time ago but do you remember starting to plan your personal goals and ambitions for the...
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Quantic’s guide to achieving growth in the second half

Have you “executed” any shoppers recently?

I attended the Executing Shopper Insights conference in London last month, and thought two things; has anyone acted on any...
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Have you “executed” any shoppers recently?

First Purchase Research and Quantic Strike A Chord

In an age of big data and black box algorithms, it made such a refreshing change to hear the joint...
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First Purchase Research and Quantic Strike A Chord

Do the winter Olympics have the answer to winning in new channels?

One of the big questions of today for sales leadership is how do we win in new channels that aren’t...
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Do the winter Olympics have the answer to winning in new channels?

This Valentine’s Day it’s time to invest in Emotional Intelligence

Valentine’s is the one time in the year when it’s deemed OK to talk openly about our feelings, yet we...
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This Valentine’s Day it’s time to invest in Emotional Intelligence

A new look 6P’s

After an amazing "Brew Class" with Dear Green last week I've been reflecting on why theirs and other start ups...
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A new look 6P’s