Getting in shape to navigate the commercial adventure of 2021
By Sonia Johnson
/ February 11, 2021
If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure....
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Is your trade spend burning money?
By Dave Turnbull
/ July 31, 2020
Retailers across all sectors are under greater pressure now than ever before. Store or outlet closures signal either the final...
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Will your portfolio weather the storm?
By Dave Turnbull
/ July 16, 2020
Retailers have slashed product ranges during the Covid-19 crisis to improve both product availability and operational efficiency. There are now...
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Is your brand and pack price architecture right for these times?
By Dave Turnbull
/ July 3, 2020
In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options. 30 to 40 percent of...
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Will you be match fit for the ‘Golden Quarter’?
By Dave Turnbull
/ June 10, 2020
Context Covid-19 came quickly and will depart slowly. Global leaders are walking a tightrope between health and economics. Whilst the...
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Innovation versus the Core
By Karen Beddows
/ May 14, 2020
The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers. ...
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Paying it forward
By Duncan MacConnol
/ April 1, 2020
"We will be judged on our capacity for compassion." So said the UK’s Chancellor last week as he announced the...
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Transforming learning starts with a transformation of L&D
By Sonia Johnson
/ March 16, 2020
CEOs highlighting that their organisations are not developing skills fast enough should be a rallying cry to L&D to take...
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Creating replay value – a lesson from gaming
By Sonia Johnson
/ February 25, 2020
It’s very fair to say that I can’t add “gaming” to my list of interests or hobbies unless you count...
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Are you leaving money on the screen?
By Steve Hildebrand
/ December 3, 2019
A lack of co-ordinated approach can lead to chaos and missed opportunities leaving money on the screen. eCommerce has been...
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