Do you sometimes need a little nudge?

Like many people, it turns out that consumers also respond well to a little nudge now and then. Whilst Nudge...
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Do you sometimes need a little nudge?

Delivering your growth agenda: the Sales role

Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose functional strategies are...
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Delivering your growth agenda: the Sales role

Delivering your growth agenda: Customer Marketing’s role

Quantic’s core principle is that connected organisations out-perform their competition.  By connected, we mean those businesses whose commercial functional strategies...
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Delivering your growth agenda: Customer Marketing’s role

Are you maximising the Shopper Marketing opportunity?

Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition....
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Are you maximising the Shopper Marketing opportunity?

Are you a consumer-led business?

Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies...
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Are you a consumer-led business?

Are you connected for growth?

How connected is your organisation behind a single vision for growth? If nothing else, Brexit is a wonderful example of...
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Are you connected for growth?

3.5% vs 1.8% – Are you following the money?

Like many people today, I’ve both bought and consumed my meals out of home.  It’s been good for the chains and...
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3.5% vs 1.8% – Are you following the money?

Create a culture for people to shine

Well, 2019 has arrived like a flash. Special festive times have come and gone and we have what might feel...
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Create a culture for people to shine

Getting the right promotional mix

With the majority of the Food and Drink category values being at best flat and often actually in decline, it’s...
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Getting the right promotional mix

Optimising your ROTI (Return on Training Investment)?

L&D teams are busy reaching out to their functional leaders reviewing 2018 programmes and co-creating the shape of their 2019...
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Optimising your ROTI (Return on Training Investment)?