In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options. 30 to 40 percent of consumers in the USA and 65 to 75 percent in India and Vietnam have tried different brands or packs during Covid-19. (Source: McKinsey Consumer Pulse Surveys). The post-crisis recession will have many consumers seeking value … Continue reading Is your brand and pack price architecture right for these times?
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