Core expertise
Strategy
We create commercial strategies built on growth drivers, that unlock demand by connecting clients to consumers, shoppers and customers.
Capability
We equip commercial functions with the relevant skills, behaviours and emotional maturity to successfully execute strategy.
Clients
Categories we work in
In 2019, Quantic will help clients to unlock growth drivers in the following categories:
| Beers, Wines & Spirits | Fresh Produce |
| Breakfast Cereals | Health & Beauty |
| Baby Nutrition | Medical Nutrition |
| Coffee | Performance Nutrition |
| Confectionery | Personal Care |
| Consumer Electronics | Pet Food |
| Consumer Health | Power Tools |
| Dairy | Soft Drinks |
| Fragrances | Waters |
Commercial growth challenges
Growth comes in many shapes and sizes – and so do the drivers behind it. Clients have set us a wide range of commercial challenges over the last year – here is a selection we have helped successfully solve.
- How can we get growth in a low growth environment?
- What are the growth drivers to significantly change our OOH sales?
- What does a winning organisation look like in these market conditions?
- How can we improve our customer influence?
- Where should we be investing?
- What should we be doing to future proof our business?
- How are companies really winning in Shopper Marketing?
- How do we build capabilities in multi-generational teams?
- How can we get teams working better together?
- How can we drive change faster?
- We need some external perspective, can you help?
- How can we improve engagement in the Customer Business Plans we create?
- What does great Category Management look like in today’s retail environment?
Ask any of the team how we answered these questions …
Problems we’ve helped solve
Learn how Quantic helped clients solve problems and the subsequent outcomes.
Inconsistent category thinking
Inconsistent understanding and approach to category thought leadership across countries causing regional inefficiency and suppressing growth.
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Low brand penetration
Accelerating profitable growth through increased penetration of male skincare.
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A tired category
Growth challenges in a tired category lacking differentiation between brands and private label.
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Missing customer connectivity
A lack of strategic engagement between the client and the category’s biggest retail customer.
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Limited functional capability
Disparate Marketing and Sales teams only connected by a lack of development in skill building.
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No category love
Unlocking internal love for a low priority, under resourced, low knowledge category.
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Limited capability budgets
Maintain the professional growth of the Marketing community in “business unusual” conditions.
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Lacking real insight
We need to start generating real insights but the team don’t know where to start.
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Internally disconnected
An IT function struggling to change its internal customer's perceptions and be a strategic resource.
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Ineffective customer plans
More Buyer "no's" than "yeses" from the presentation of customer business plans.
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Being shopper relevant
Creating demand and driving purchase across channels.
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Lacking category voice
Disparate growth agendas across markets are creating inefficiencies.
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Marketing capability needed
Identifying where and how to start building capability.
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Missing connections
Creating a connected marketing, future proofed ecosystem.
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Limited category portfolio
Develop the category strategy and leverage existing category insights.
