“We will be judged on our capacity for compassion.” So said the UK’s Chancellor last week as he announced the first tranche in a support package intended to keep the UK afloat. I was reminded of these words and the sentiment behind them when discussing our rapidly moving project plans with a client this morning. … Read More
The big brands are being nibbled to death. Who is coming after our business? Life used to be so much simpler. TV viewing was limited to four channels. Ordering a coffee didn’t necessitate a fluency in a couple of languages and when you left for the night, work stayed in the office. Within our FMCG… Read More
If you are in a role responsible for deciding your company’s channel and customer investment strategy, the chances are that the landscape that you look upon is a hugely different one to what it was, even eighteen months ago. The choices you face and the decisions you take now are critical to your commercial future,… Read More
With today’s environment changing at so fast a pace, thinking about tomorrow can often be a daunting task and one overtaken by the need to manage today’s hectic here and now. Clients sometimes question the need for mid-term strategy when the world is changing and when current workloads are providing results. The two big questions… Read More
Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these strategies behind a common growth agenda. Initiated by the Marketing function and expressed as Category Growth Drivers,… Read More
Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these cross-functional strategies behind a common growth agenda. Marketing sets the direction via clear consumer-centric Growth Drivers.… Read More
Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous two posts have looked at the necessity to align these cross-functional strategies behind a common… Read More
Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies. In this post we will start looking at Marketing’s specific role in the creation and then delivery of that growth agenda. Quantic’s over-arching principle and why the… Read More
How connected is your organisation behind a single vision for growth? If nothing else, Brexit is a wonderful example of how dysfunctional an organisation can become when its members can’t agree on a single vision of the future. Every day we watch as parties and the teams within them disintegrate into factions, as debate degenerates… Read More
With the majority of the Food and Drink category values being at best flat and often actually in decline, it’s all too easy for manufacturers to throw badly-aimed monies at the problem. Being caught up in an endless spiral of less than perfectly conceived promotional support is a common trend across CPG suppliers. Trapped between… Read More
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