The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers. In light of CV19, the question of ”to go ahead or not” is more relevant than ever. Brands are weighing up: How to keep category interest for consumers and shoppers. If shifting spend to the… Read More
Across the world, we see the trading environment undergoing unprecedented change. Discounters, e-commerce and fluid consumption habits across in home and out of home are placing enormous pressures on traditional retailing models. Shoppers are better informed, changing their behaviours and becoming more demanding. Winning their hard earned cash is a challenge to customers and suppliers.… Read More
The value of technology becoming even stronger in the future is unquestioned. Every day it becomes more embedded in the way we live and work and has become a primary driver of business success. Technology only delivers competitive advantage when its power and potential is fully understood and connected to corporate ambition. In many organisations,… Read More
One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce. Watching the inspirational (if not on the crazy side of brave) athletes of the winter Olympics it becomes apparent two key attributes are needed to succeed: ·… Read More
Valentine’s is the one time in the year when it’s deemed OK to talk openly about our feelings, yet we all know that it’s emotions that rule every waking second of our lives, 365 days a year. The organisations, teams and individuals who are standing tall and successfully riding the wave of challenging times are… Read More
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