Using sustainability as a commercial currency with customers
Legacy is your gift to others who follow you as a Customer Manager
Thoughts about legacy are typically reflective. Celebrating seventy years in one role deserves a significant amount of respectful reflection. Leaving a great legacy, no matter how long you’re in role as a Customer Manager, is arguably the most powerful thing you can do. It enables you to have influence beyond today and well into the… Read More
HFSS potentially has implications for EVERY category
In 2022 (was April, now October) the UK government will introduce new rules for High Fat, Sugar and Salt (actually Sodium levels not Salt!). The new rules impact three areas of brand behaviour: Volume Promotions Display Space Media (kicks in end 2022) Estimated by IRI that £1.1bn of sales is at risk. What you need… Read More
Getting in shape to navigate the commercial adventure of 2021
If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure. Critical to successful navigation is knowing your current location on the value curve. On the back of 2020 you’ll either be faced with stopping value erosion and/or needing to flip the switch to drive value… Read More
