3.5% vs 1.8% – Are you following the money?

Like many people today, I’ve both bought and consumed my meals out of home.  It’s been good for the chains and independents who’ve had my spend.  On the flip side not so good for the supermarkets, because less coffee consumed at home means it won’t be in next week’s trolley. As the daughter of a chef… Read More

Optimising your ROTI (Return on Training Investment)?

L&D teams are busy reaching out to their functional leaders reviewing 2018 programmes and co-creating the shape of their 2019 capability priorities and plans.  Our findings show that all too often the review discussion goes along the lines of “disappointing versus expectations” and the default is to reach for the crutch of more “10”.  Perhaps… Read More

The increasing importance of AQ as a growth driver. What’s your ability to ADAPT?

The late great Stephen Hawking defined intelligence as ‘the ability to adapt to change’ and change dominates all of our landscapes.  In the single second it took to read that sentence, Visa processed over 3 million transactions and right now 56,000 Google searches have returned tens of billions of results links. For all commercial functions… Read More

Front of House = Front of Mind

Out of Home (OOH) used to be the poor relation to Retail. The latter commanded disproportionate mind share, investment and the so called best talent whilst the OOH teams plugged away being creative with less and driving solid base business. However, the more enlightened brand owners have woken up to the benefits of OOH and… Read More