Thoughts about legacy are typically reflective. Celebrating seventy years in one role deserves a significant amount of respectful reflection. Leaving a great legacy, no matter how long you’re in role as a Customer Manager, is arguably the most powerful thing you can do. It enables you to have influence beyond today and well into the… Read More
HFSS potentially has implications for EVERY category
In 2022 (was April, now October) the UK government will introduce new rules for High Fat, Sugar and Salt (actually Sodium levels not Salt!). The new rules impact three areas of brand behaviour: Volume Promotions Display Space Media (kicks in end 2022) Estimated by IRI that £1.1bn of sales is at risk. What you need… Read More
Getting in shape to navigate the commercial adventure of 2021
If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure. Critical to successful navigation is knowing your current location on the value curve. On the back of 2020 you’ll either be faced with stopping value erosion and/or needing to flip the switch to drive value… Read More
Transforming learning starts with a transformation of L&D
CEOs highlighting that their organisations are not developing skills fast enough should be a rallying cry to L&D to take a look at itself. Here are five thoughts to help that process: 1. It’s about performance, not learning By looking past “learning”, refocussing on “performance” and throwing off the shackles of a “course only mindset”,… Read More
Creating replay value – a lesson from gaming
It’s very fair to say that I can’t add “gaming” to my list of interests or hobbies unless you count the occasional venture into BubbleXplode or Two Dots as a way to pass time at an airport! What does interest me however is looking for more and varied ways to help make things stickier, particularly… Read More
Is my team really good enough?
Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have done in the past. And doing something differently moving forward naturally requires a new decision altogether, not simply a repeat of one made in the past. Influencing a behaviour change in others typically starts with… Read More
3.5% vs 1.8% – Are you following the money?
Like many people today, I’ve both bought and consumed my meals out of home. It’s been good for the chains and independents who’ve had my spend. On the flip side not so good for the supermarkets, because less coffee consumed at home means it won’t be in next week’s trolley. As the daughter of a chef… Read More
Optimising your ROTI (Return on Training Investment)?
L&D teams are busy reaching out to their functional leaders reviewing 2018 programmes and co-creating the shape of their 2019 capability priorities and plans. Our findings show that all too often the review discussion goes along the lines of “disappointing versus expectations” and the default is to reach for the crutch of more “10”. Perhaps… Read More
The increasing importance of AQ as a growth driver. What’s your ability to ADAPT?
The late great Stephen Hawking defined intelligence as ‘the ability to adapt to change’ and change dominates all of our landscapes. In the single second it took to read that sentence, Visa processed over 3 million transactions and right now 56,000 Google searches have returned tens of billions of results links. For all commercial functions… Read More
A new look 6P’s
After an amazing “Brew Class” with Dear Green last week I’ve been reflecting on why theirs and other start ups have captured not just my shower time but also my spend. My conclusion is that they are respectfully challenging my engagement with the mass mainstream. Sub-consciously they’ve evolved the traditional marketing mix in a way that builds not… Read More