Zespri Case Study

 Spotlight on

Building capability.

 Where

Across all global markets.

 Client problem

Identifying the start point, end in mind and journey to raise the floor in Marketing capability.

 Approach

Application of Quantic’s proven approach to building capability:

 Solution

An end-to-end skills framework and survey to guide choices on priority capabilities supported by relevant learning assets.

 Outcomes

Clear Year 1 and 2 capability priorities.
Celebration of the strengths.
A framework to guide professional development, recruitment and retention.
The marketing community set up for success.

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