Innovation versus the Core

The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers.   In light of CV19, the question of ”to go ahead or not” is more relevant than ever. Brands are weighing up: How to keep category interest for consumers and shoppers. If shifting spend to the… Read More

Transforming learning starts with a transformation of L&D

CEOs highlighting that their organisations are not developing skills fast enough should be a rallying cry to L&D to take a look at itself.  Here are five thoughts to help that process: 1.  It’s about performance, not learning By looking past “learning”, refocussing on “performance” and throwing off the shackles of a “course only mindset”,… Read More

Creating replay value – a lesson from gaming

It’s very fair to say that I can’t add “gaming” to my list of interests or hobbies unless you count the occasional venture into BubbleXplode or Two Dots as a way to pass time at an airport!  What does interest me however is looking for more and varied ways to help make things stickier, particularly… Read More

Are you leaving money on the screen?

A lack of co-ordinated approach can lead to chaos and missed opportunities leaving money on the screen. eCommerce has been on the agenda of companies for many years now, and many are investing significant resource into pure-play, but there are still major opportunities in ‘Grocery’.  According to the latest IGD forecast, there will be $257bn… Read More

What should we do next in eCommerce?

eCommerce is here to stay, but within FMCG eCommerce is still quite low in terms of market share at circa 6% in 2019 (source: GfK, Intage, Kantar).  However, with eCommerce forecast to reach 10% of FMCG sales by 2025 (if not sooner in my view), should suppliers be complacent with allowing people to simply move… Read More

Is my team really good enough?

Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have done in the past.  And doing something differently moving forward naturally requires a new decision altogether, not simply a repeat of one made in the past.  Influencing a behaviour change in others typically starts with… Read More

Which channels and customers are our next big bets?

If you are in a role responsible for deciding your company’s channel and customer investment strategy, the chances are that the landscape that you look upon is a hugely different one to what it was, even eighteen months ago. The choices you face and the decisions you take now are critical to your commercial future,… Read More

Where is Growth Coming From?

With today’s environment changing at so fast a pace, thinking about tomorrow can often be a daunting task and one overtaken by the need to manage today’s hectic here and now. Clients sometimes question the need for mid-term strategy when the world is changing and when current workloads are providing results. The two big questions… Read More