Transforming learning starts with a transformation of L&D

CEOs highlighting that their organisations are not developing skills fast enough should be a rallying cry to L&D to take a look at itself.  Here are five thoughts to help that process: 1.  It’s about performance, not learning By looking past “learning”, refocussing on “performance” and throwing off the shackles of a “course only mindset”,… Read More

Creating replay value – a lesson from gaming

It’s very fair to say that I can’t add “gaming” to my list of interests or hobbies unless you count the occasional venture into BubbleXplode or Two Dots as a way to pass time at an airport!  What does interest me however is looking for more and varied ways to help make things stickier, particularly… Read More

Are you leaving money on the screen?

A lack of co-ordinated approach can lead to chaos and missed opportunities leaving money on the screen. eCommerce has been on the agenda of companies for many years now, and many are investing significant resource into pure-play, but there are still major opportunities in ‘Grocery’.  According to the latest IGD forecast, there will be $257bn… Read More

What should we do next in eCommerce?

eCommerce is here to stay, but within FMCG eCommerce is still quite low in terms of market share at circa 6% in 2019 (source: GfK, Intage, Kantar).  However, with eCommerce forecast to reach 10% of FMCG sales by 2025 (if not sooner in my view), should suppliers be complacent with allowing people to simply move… Read More

Is my team really good enough?

Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have done in the past.  And doing something differently moving forward naturally requires a new decision altogether, not simply a repeat of one made in the past.  Influencing a behaviour change in others typically starts with… Read More

Which channels and customers are our next big bets?

If you are in a role responsible for deciding your company’s channel and customer investment strategy, the chances are that the landscape that you look upon is a hugely different one to what it was, even eighteen months ago. The choices you face and the decisions you take now are critical to your commercial future,… Read More

Where is Growth Coming From?

With today’s environment changing at so fast a pace, thinking about tomorrow can often be a daunting task and one overtaken by the need to manage today’s hectic here and now. Clients sometimes question the need for mid-term strategy when the world is changing and when current workloads are providing results. The two big questions… Read More

Are you really engaging customers with your 2020 plans?

Across the world, we see the trading environment undergoing unprecedented change. Discounters, e-commerce and fluid consumption habits across in home and out of home are placing enormous pressures on traditional retailing models. Shoppers are better informed, changing their behaviours and becoming more demanding. Winning their hard earned cash is a challenge to customers and suppliers.… Read More

Do you sometimes need a little nudge?

Like many people, it turns out that consumers also respond well to a little nudge now and then. Whilst Nudge Marketing^ has been around for some time, we still believe it is a great way to help close what we call the “Shopper Purchase Decision Gap”. Our industry has traditionally concentrated on building great emotion… Read More