Is my team really good enough?

Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have done in the past.  And doing something differently moving forward naturally requires a new decision altogether, not simply a repeat of one made in the past.  Influencing a behaviour change in others typically starts with… Read More

Which channels and customers are our next big bets?

If you are in a role responsible for deciding your company’s channel and customer investment strategy, the chances are that the landscape that you look upon is a hugely different one to what it was, even eighteen months ago. The choices you face and the decisions you take now are critical to your commercial future,… Read More

Where is Growth Coming From?

With today’s environment changing at so fast a pace, thinking about tomorrow can often be a daunting task and one overtaken by the need to manage today’s hectic here and now. Clients sometimes question the need for mid-term strategy when the world is changing and when current workloads are providing results. The two big questions… Read More

Are you really engaging customers with your 2020 plans?

Across the world, we see the trading environment undergoing unprecedented change. Discounters, e-commerce and fluid consumption habits across in home and out of home are placing enormous pressures on traditional retailing models. Shoppers are better informed, changing their behaviours and becoming more demanding. Winning their hard earned cash is a challenge to customers and suppliers.… Read More

Do you sometimes need a little nudge?

Like many people, it turns out that consumers also respond well to a little nudge now and then. Whilst Nudge Marketing^ has been around for some time, we still believe it is a great way to help close what we call the “Shopper Purchase Decision Gap”. Our industry has traditionally concentrated on building great emotion… Read More

Delivering your growth agenda: the Sales role

Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these strategies behind a common growth agenda. Initiated by the Marketing function and expressed as Category Growth Drivers,… Read More

Delivering your growth agenda: Customer Marketing’s role

Quantic’s core principle is that connected organisations out-perform their competition.  By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda.  Our previous posts have looked at the necessity to align these cross-functional strategies behind a common growth agenda. Marketing sets the direction via clear consumer-centric Growth Drivers.… Read More

Are you maximising the Shopper Marketing opportunity?

Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous two posts have looked at the necessity to align these cross-functional strategies behind a common… Read More

Are you a consumer-led business?

Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies.  In this post we will start looking at Marketing’s specific role in the creation and then delivery of that growth agenda. Quantic’s over-arching principle and why the… Read More