Bayer Consumer Health Case Study

 Spotlight on

Building capability.


Across all global markets.

 Client problem

A dated approach to Marketing that lacked relevance with consumers and shoppers.


To work with the Global teams to run a diagnostic (global and local), understand the current reality, the ambition, co-create a relevant approach and pressure test.


A future proofed Marketing ecosystem with clear connectivity to the commercial ambition, laws of growth and relevant functions.


A clearly articulated what, how and when for Marketers and Marketing.
Input and output functions connected.
Supporting capability priorities identified.
The marketing community enabled to build brand love.

 We can help you solve commercial growth problems. Get in touch…