Strategy and Capability.
Across all global markets.
A dated approach to Marketing that lacked relevance with consumers and shoppers.
To work with the Global teams to run a diagnostic (global and local), understand the current reality, the ambition, co-create a relevant approach and pressure test.
A future proofed Marketing ecosystem with clear connectivity to the commercial ambition, laws of growth and relevant functions.
A clearly articulated what, how and when for Marketers and Marketing.
Input and output functions connected.
Supporting capability priorities identified.
The marketing community enabled to build brand love.