Bayer Consumer Health Case Study

 Spotlight on:

Strategy and Capability.

 Where:

Across all global markets.

 Problem:

A dated approach to Marketing that lacked relevance with consumers and shoppers.

 Approach:

To work with the Global teams to run a diagnostic (global and local), understand the current reality, the ambition, co-create a relevant approach and pressure test.

 Solution:

A future proofed Marketing ecosystem with clear connectivity to the commercial ambition, laws of growth and relevant functions.

 Outcomes

A clearly articulated what, how and when for Marketers and Marketing.
Input and output functions connected.
Supporting capability priorities identified.
The marketing community enabled to build brand love.

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