Groupe SEB Case Study

 Spotlight on:

Category Strategy.

 Where:

Across markets in all 7 continents of the world.

 Problem:

Unlocking sustainable growth across diverse markets within the domestic appliance category of powered Blenders.

 Approach:

The creation of a “market up” category strategy initiated by the Global team to incorporate both the differences and similarities in Blender usage driven by appliance usage and local culinary habits.

 Solution:

A suite of future focused global category growth opportunities from which markets select the most relevant, based on their market reality and local culinary preferences.

 Outcomes

Consumer/user centric plans.
Relevance for all markets.
Alignment in future direction and priorities across the global and local Blender marketing teams.
Opportunities against which to develop scalable portfolio development and activation.

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