Nestlé Purina Case Study

 Spotlight on

Category and Shopper Marketing.



 Client problem

How to create targeted shopper marketing campaigns, differentiated by channel, shopper mission and by prioritised growth driver.


Applying a new set of shopper research and mapping its outputs against Drivers, shopper needs, product segments and the channels best delivering against the needs and requirements.


A matrix showing where to invest in differentiated shopper marketing campaigns, targeted by mission, channel and Driver.


A set of targeted campaigns, created at the central European level and rolled-out to multiple European markets.

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