Nestle Purina Case Study

 Spotlight on:

Category and Shopper Marketing.

 Where:

Europe.

 Problem:

How to create targeted shopper marketing campaigns, differentiated by channel, shopper mission and by prioritised growth Driver.

 Approach:

Leveraging a new set of shopper research and mapping its outputs against Drivers, shopper needs, product segments and the channels best delivering against these needs and requirements.

 Solution:

A matrix showing where to invest in differentiated shopper marketing campaigns, targeted by mission, channel and Driver.

 Outcomes

A set of targeted campaigns, created at the central European level and issued to multiple European markets.

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