Nestlé Purina Case Study

 Spotlight on

Category and Shopper Marketing.

 Where

Europe.

 Client problem

How to create targeted shopper marketing campaigns, differentiated by channel, shopper mission and by prioritised growth driver.

 Approach

Applying a new set of shopper research and mapping its outputs against Drivers, shopper needs, product segments and the channels best delivering against the needs and requirements.

 Solution

A matrix showing where to invest in differentiated shopper marketing campaigns, targeted by mission, channel and Driver.

 Outcomes

A set of targeted campaigns, created at the central European level and rolled-out to multiple European markets.

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