Spotlight on
Category and Shopper Marketing.
Where
Europe.
Client problem
How to create targeted shopper marketing campaigns, differentiated by channel, shopper mission and by prioritised growth driver.
Approach
Applying a new set of shopper research and mapping its outputs against Drivers, shopper needs, product segments and the channels best delivering against the needs and requirements.
Solution
A matrix showing where to invest in differentiated shopper marketing campaigns, targeted by mission, channel and Driver.
Outcomes
A set of targeted campaigns, created at the central European level and rolled-out to multiple European markets.
