Zespri Case Study

 Spotlight on:

Capability.

 Where:

Across all global markets.

 Problem:

Identifying the start point, end in mind and journey to raise the floor in Marketing capability.

 Approach:

Application of Quantic’s proven approach to building capability:

 Solution:

An end-to-end skills framework and survey to guide choices on priority capabilities supported by relevant learning assets.

 Outcomes

Clear Year 1 and 2 capability priorities.
Celebration of the strengths.
A framework to guide professional development, recruitment and retention.
The marketing community set up for success.

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