If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure. Critical to successful navigation is knowing your current location on the value curve. On the back of 2020 you’ll either be faced with stopping value erosion and/or needing to flip the switch to drive value… Read More
Context Covid-19 came quickly and will depart slowly. Global leaders are walking a tightrope between health and economics. Whilst the situation is fluid and unpredictable, business leaders must quickly shift attention from short term challenges founded first and foremost on the safety of people and availability of essential products, to how to exit the pandemic… Read More
CEOs highlighting that their organisations are not developing skills fast enough should be a rallying cry to L&D to take a look at itself. Here are five thoughts to help that process: 1. It’s about performance, not learning By looking past “learning”, refocussing on “performance” and throwing off the shackles of a “course only mindset”,… Read More
It’s very fair to say that I can’t add “gaming” to my list of interests or hobbies unless you count the occasional venture into BubbleXplode or Two Dots as a way to pass time at an airport! What does interest me however is looking for more and varied ways to help make things stickier, particularly… Read More
Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have done in the past. And doing something differently moving forward naturally requires a new decision altogether, not simply a repeat of one made in the past. Influencing a behaviour change in others typically starts with… Read More
Across the world, we see the trading environment undergoing unprecedented change. Discounters, e-commerce and fluid consumption habits across in home and out of home are placing enormous pressures on traditional retailing models. Shoppers are better informed, changing their behaviours and becoming more demanding. Winning their hard earned cash is a challenge to customers and suppliers.… Read More
Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these cross-functional strategies behind a common growth agenda. Marketing sets the direction via clear consumer-centric Growth Drivers.… Read More
Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous two posts have looked at the necessity to align these cross-functional strategies behind a common… Read More
Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies. In this post we will start looking at Marketing’s specific role in the creation and then delivery of that growth agenda. Quantic’s over-arching principle and why the… Read More
How connected is your organisation behind a single vision for growth? If nothing else, Brexit is a wonderful example of how dysfunctional an organisation can become when its members can’t agree on a single vision of the future. Every day we watch as parties and the teams within them disintegrate into factions, as debate degenerates… Read More
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