Context Covid-19 came quickly and will depart slowly. Global leaders are walking a tightrope between health and economics. Whilst the situation is fluid and unpredictable, business leaders must quickly shift attention from short term challenges founded first and foremost on the safety of people and availability of essential products, to how to exit the pandemic… Read More
The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers. In light of CV19, the question of ”to go ahead or not” is more relevant than ever. Brands are weighing up: How to keep category interest for consumers and shoppers. If shifting spend to the… Read More
Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these strategies behind a common growth agenda. Initiated by the Marketing function and expressed as Category Growth Drivers,… Read More
Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous two posts have looked at the necessity to align these cross-functional strategies behind a common… Read More
January seems a long time ago but do you remember starting to plan your personal goals and ambitions for the year ahead – more time with the family, getting super-fit or finally taking that dream trip will likely be on the majority of recently created personal ‘must do’ lists. Such resolutions were started with good… Read More
One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce. Watching the inspirational (if not on the crazy side of brave) athletes of the winter Olympics it becomes apparent two key attributes are needed to succeed: ·… Read More
At this time of year, many of us start to plan our personal goals and ambitions for the year ahead – more time with the family, getting super-fit or finally taking that dream trip will likely be on the majority of recently created personal ‘must do’ lists. Such resolutions will be started with good intent… Read More
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