by Karen Beddows

Innovation versus the Core

Business Innovation

The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers.   In light of CV19, the question of ”to go ahead or not” is more relevant than ever. Brands are weighing up: How to keep category interest for consumers and shoppers. If shifting spend to the… Read More

by Duncan MacConnol

First Purchase Research and Quantic Strike A Chord

In an age of big data and black box algorithms, it made such a refreshing change to hear the joint approach from First Purchase Research and Quantic providing shopper research data with something it always needs – actionable relevance and purpose! First Purchase Research’s founder, Barry Lemmon, took the audience at today’s Executing Shopper Insights… Read More