The big brands are being nibbled to death. Who is coming after our business? Life used to be so much simpler. TV viewing was limited to four channels. Ordering a coffee didn’t necessitate a fluency in a couple of languages and when you left for the night, work stayed in the office. Within our FMCG… Read More
With today’s environment changing at so fast a pace, thinking about tomorrow can often be a daunting task and one overtaken by the need to manage today’s hectic here and now. Clients sometimes question the need for mid-term strategy when the world is changing and when current workloads are providing results. The two big questions… Read More
Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these cross-functional strategies behind a common growth agenda. Marketing sets the direction via clear consumer-centric Growth Drivers.… Read More
Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies. In this post we will start looking at Marketing’s specific role in the creation and then delivery of that growth agenda. Quantic’s over-arching principle and why the… Read More
How connected is your organisation behind a single vision for growth? If nothing else, Brexit is a wonderful example of how dysfunctional an organisation can become when its members can’t agree on a single vision of the future. Every day we watch as parties and the teams within them disintegrate into factions, as debate degenerates… Read More
The late great Stephen Hawking defined intelligence as ‘the ability to adapt to change’ and change dominates all of our landscapes. In the single second it took to read that sentence, Visa processed over 3 million transactions and right now 56,000 Google searches have returned tens of billions of results links. For all commercial functions… Read More
January seems a long time ago but do you remember starting to plan your personal goals and ambitions for the year ahead – more time with the family, getting super-fit or finally taking that dream trip will likely be on the majority of recently created personal ‘must do’ lists. Such resolutions were started with good… Read More
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