Innovation versus the Core

The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers.   In light of CV19, the question of ”to go ahead or not” is more relevant than ever. Brands are weighing up: How to keep category interest for consumers and shoppers. If shifting spend to the… Read More

A new look 6P’s

After an amazing “Brew Class” with Dear Green last week I’ve been reflecting on why theirs and other start ups have captured not just my shower time but also my spend. My conclusion is that they are respectfully challenging my engagement with the mass mainstream. Sub-consciously they’ve evolved the traditional marketing mix in a way that builds not… Read More