by Sonia Johnson

HFSS potentially has implications for EVERY category

In 2022 (was April, now October) the UK government will introduce new rules for High Fat, Sugar and Salt (actually Sodium levels not Salt!).  The new rules impact three areas of brand behaviour: Volume Promotions Display Space Media (kicks in end 2022) Estimated by IRI that £1.1bn of sales is at risk. What you need… Read More

by Duncan MacConnol

Getting the right promotional mix

With the majority of the Food and Drink category values being at best flat and often actually in decline, it’s all too easy for manufacturers to throw badly-aimed monies at the problem.  Being caught up in an endless spiral of less than perfectly conceived promotional support is a common trend across CPG suppliers.  Trapped between… Read More