Is your trade spend burning money?

Retailers across all sectors are under greater pressure now than ever before.  Store or outlet closures signal either the final end of famous retail and restaurant names or the last gasp remedial measures of businesses struggling like never before.   A few weeks ago, Tesco demanded “offensive” discounts from suppliers in a move expected to spark… Read More

Will your portfolio weather the storm?

Retailers have slashed product ranges during the Covid-19 crisis to improve both product availability and operational efficiency.  There are now over 13,000 fewer SKUs in the top six UK grocers.  Some categories have been especially impacted – UK Petcare has seen a 27% SKU reduction.  (Source: The Grocer 4th July 2020). Suppliers themselves have been… Read More

Is your brand and pack price architecture right for these times?

In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options.  30 to 40 percent of consumers in the USA and 65 to 75 percent in India and Vietnam have tried different brands or packs during Covid-19.  (Source: McKinsey Consumer Pulse Surveys). The post-crisis recession will have many consumers seeking value… Read More