Have you “executed” any shoppers recently?

I attended the Executing Shopper Insights conference in London last month, and thought two things; has anyone acted on any of the learnings from the conference yet, and WHAT were the main learnings. We thought there were three key themes which connected most of the content: The Paradox of Millennials’ behaviour. The call for Contextual… Read More

First Purchase Research and Quantic Strike A Chord

In an age of big data and black box algorithms, it made such a refreshing change to hear the joint approach from First Purchase Research and Quantic providing shopper research data with something it always needs – actionable relevance and purpose! First Purchase Research’s founder, Barry Lemmon, took the audience at today’s Executing Shopper Insights… Read More

Do the winter Olympics have the answer to winning in new channels?

One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce. Watching the inspirational (if not on the crazy side of brave) athletes of the winter Olympics it becomes apparent two key attributes are needed to succeed: ·… Read More