by Camila Lobo-Guerrero

Quantic’s approach to developing eCategory leadership

The Hare and the Tortoise Revisited, a previous article we’ve discussed, highlights that for CPG companies to prosper in an ever-evolving retail market requires adopting an eCategory strategy anchored in robust consumer and shopper understanding. Commercial teams need to recognise that people will always interact with a brand however and wherever is most convenient for… Read More

by Sonia Johnson

Getting in shape to navigate the commercial adventure of 2021

If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure. Critical to successful navigation is knowing your current location on the value curve.  On the back of 2020 you’ll either be faced with stopping value erosion and/or needing to flip the switch to drive value… Read More

by Karen Beddows

Transforming IT from supplier to partner

The value of technology becoming even stronger in the future is unquestioned.  Every day it becomes more embedded in the way we live and work and has become a primary driver of business success. Technology only delivers competitive advantage when its power and potential is fully understood and connected to corporate ambition.  In many organisations,… Read More