Do you sometimes need a little nudge?

Like many people, it turns out that consumers also respond well to a little nudge now and then. Whilst Nudge Marketing^ has been around for some time, we still believe it is a great way to help close what we call the “Shopper Purchase Decision Gap”. Our industry has traditionally concentrated on building great emotion… Read More

Delivering your growth agenda: the Sales role

Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these strategies behind a common growth agenda. Initiated by the Marketing function and expressed as Category Growth Drivers,… Read More

Delivering your growth agenda: Customer Marketing’s role

Quantic’s core principle is that connected organisations out-perform their competition.  By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda.  Our previous posts have looked at the necessity to align these cross-functional strategies behind a common growth agenda. Marketing sets the direction via clear consumer-centric Growth Drivers.… Read More

Are you maximising the Shopper Marketing opportunity?

Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous two posts have looked at the necessity to align these cross-functional strategies behind a common… Read More

Are you a consumer-led business?

Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies.  In this post we will start looking at Marketing’s specific role in the creation and then delivery of that growth agenda. Quantic’s over-arching principle and why the… Read More

Are you connected for growth?

How connected is your organisation behind a single vision for growth? If nothing else, Brexit is a wonderful example of how dysfunctional an organisation can become when its members can’t agree on a single vision of the future.  Every day we watch as parties and the teams within them disintegrate into factions, as debate degenerates… Read More

3.5% vs 1.8% – Are you following the money?

Like many people today, I’ve both bought and consumed my meals out of home.  It’s been good for the chains and independents who’ve had my spend.  On the flip side not so good for the supermarkets, because less coffee consumed at home means it won’t be in next week’s trolley. As the daughter of a chef… Read More

Create a culture for people to shine

Well, 2019 has arrived like a flash. Special festive times have come and gone and we have what might feel like a mountain to climb ahead of us. Economies are tight, uncertainty is high and every business is trying to do more with less. It is all about perspective. Those who dig for the opportunities… Read More

Getting the right promotional mix

With the majority of the Food and Drink category values being at best flat and often actually in decline, it’s all too easy for manufacturers to throw badly-aimed monies at the problem.  Being caught up in an endless spiral of less than perfectly conceived promotional support is a common trend across CPG suppliers.  Trapped between… Read More

Optimising your ROTI (Return on Training Investment)?

L&D teams are busy reaching out to their functional leaders reviewing 2018 programmes and co-creating the shape of their 2019 capability priorities and plans.  Our findings show that all too often the review discussion goes along the lines of “disappointing versus expectations” and the default is to reach for the crutch of more “10”.  Perhaps… Read More