Transforming IT from supplier to partner

The value of technology becoming even stronger in the future is unquestioned.  Every day it becomes more embedded in the way we live and work and has become a primary driver of business success. Technology only delivers competitive advantage when its power and potential is fully understood and connected to corporate ambition.  In many organisations,… Read More

Winning that all important 1st purchase

Byron Sharp’s well proven law of growth, that both brands and categories grow primarily as a result of penetration gains and not as much via frequency or AWP as previously understood, sits as a mantra at the heart of the marketing functions of many leading CPG companies. Sharp demonstrates that brands and categories should anticipate… Read More

World Cup football … is it all about winning?

As the dust settles on a wonderful football World Cup magnificently hosted by Russia, we have winners and others not quite so successful.  Well done France, deserved winners who should feel truly proud of their success.   Competitive sport is all about winning.  However, this World Cup had more than that for me.  Equally important is… Read More

The increasing importance of AQ as a growth driver. What’s your ability to ADAPT?

The late great Stephen Hawking defined intelligence as ‘the ability to adapt to change’ and change dominates all of our landscapes.  In the single second it took to read that sentence, Visa processed over 3 million transactions and right now 56,000 Google searches have returned tens of billions of results links. For all commercial functions… Read More

Quantic’s guide to achieving growth in the second half

January seems a long time ago but do you remember starting to plan your personal goals and ambitions for the year ahead – more time with the family, getting super-fit or finally taking that dream trip will likely be on the majority of recently created personal ‘must do’ lists. Such resolutions were started with good… Read More

Have you “executed” any shoppers recently?

I attended the Executing Shopper Insights conference in London last month, and thought two things; has anyone acted on any of the learnings from the conference yet, and WHAT were the main learnings. We thought there were three key themes which connected most of the content: The Paradox of Millennials’ behaviour. The call for Contextual… Read More

First Purchase Research and Quantic Strike A Chord

In an age of big data and black box algorithms, it made such a refreshing change to hear the joint approach from First Purchase Research and Quantic providing shopper research data with something it always needs – actionable relevance and purpose! First Purchase Research’s founder, Barry Lemmon, took the audience at today’s Executing Shopper Insights… Read More

Do the winter Olympics have the answer to winning in new channels?

One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce. Watching the inspirational (if not on the crazy side of brave) athletes of the winter Olympics it becomes apparent two key attributes are needed to succeed: ·… Read More

This Valentine’s Day it’s time to invest in Emotional Intelligence

Valentine’s is the one time in the year when it’s deemed OK to talk openly about our feelings, yet we all know that it’s emotions that rule every waking second of our lives, 365 days a year. The organisations, teams and individuals who are standing tall and successfully riding the wave of challenging times are… Read More