Are you maximising the Shopper Marketing opportunity?

Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous two posts have looked at the necessity to align these cross-functional strategies behind a common… Read More

Are you a consumer-led business?

Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies.  In this post we will start looking at Marketing’s specific role in the creation and then delivery of that growth agenda. Quantic’s over-arching principle and why the… Read More

Are you connected for growth?

How connected is your organisation behind a single vision for growth? If nothing else, Brexit is a wonderful example of how dysfunctional an organisation can become when its members can’t agree on a single vision of the future.  Every day we watch as parties and the teams within them disintegrate into factions, as debate degenerates… Read More

3.5% vs 1.8% – Are you following the money?

Like many people today, I’ve both bought and consumed my meals out of home.  It’s been good for the chains and independents who’ve had my spend.  On the flip side not so good for the supermarkets, because less coffee consumed at home means it won’t be in next week’s trolley. As the daughter of a chef… Read More

Create a culture for people to shine

Well, 2019 has arrived like a flash. Special festive times have come and gone and we have what might feel like a mountain to climb ahead of us. Economies are tight, uncertainty is high and every business is trying to do more with less. It is all about perspective. Those who dig for the opportunities… Read More

Getting the right promotional mix

With the majority of the Food and Drink category values being at best flat and often actually in decline, it’s all too easy for manufacturers to throw badly-aimed monies at the problem.  Being caught up in an endless spiral of less than perfectly conceived promotional support is a common trend across CPG suppliers.  Trapped between… Read More

Optimising your ROTI (Return on Training Investment)?

L&D teams are busy reaching out to their functional leaders reviewing 2018 programmes and co-creating the shape of their 2019 capability priorities and plans.  Our findings show that all too often the review discussion goes along the lines of “disappointing versus expectations” and the default is to reach for the crutch of more “10”.  Perhaps… Read More

Transforming IT from supplier to partner

The value of technology becoming even stronger in the future is unquestioned.  Every day it becomes more embedded in the way we live and work and has become a primary driver of business success. Technology only delivers competitive advantage when its power and potential is fully understood and connected to corporate ambition.  In many organisations,… Read More

Winning that all important 1st purchase

Byron Sharp’s well proven law of growth, that both brands and categories grow primarily as a result of penetration gains and not as much via frequency or AWP as previously understood, sits as a mantra at the heart of the marketing functions of many leading CPG companies. Sharp demonstrates that brands and categories should anticipate… Read More

World Cup football … is it all about winning?

As the dust settles on a wonderful football World Cup magnificently hosted by Russia, we have winners and others not quite so successful.  Well done France, deserved winners who should feel truly proud of their success.   Competitive sport is all about winning.  However, this World Cup had more than that for me.  Equally important is… Read More