Shopper influencing.

Accelerating profitable growth through increased penetration of male skincare.

Identification of the key barriers, triggers and big ideas to create relevant solutions.

A set of barriers created from a combination of data interrogation and intuition, with subsequent activation ideas centred around the three core barriers to purchase:

Relevance barriers supported by shopper marketing campaign ideas along the full path to purchase.

Find/Engage barriers activated by a category marketing set of executions within the store.

Choose/Buy barriers, overcome by a set of Category Management solutions.

Connected plans to engage consumers, shoppers and customers in different channels.
Relevant innovation, renovation and activation support programmes.
Shopper conversion gap closure.