Problem solved

 Spotlight on

Shopper influencing.

 Client problem

Accelerating profitable growth through increased penetration of male skincare.

 Approach

Identification of the key barriers, triggers and big ideas to create relevant solutions.

 Solution

A set of barriers created from a combination of data interrogation and intuition, with subsequent activation ideas centred around the three core barriers to purchase:

  • Relevance barriers supported by shopper marketing campaign ideas along the full path to purchase.
  • Find/Engage barriers activated by a category marketing set of executions within the store.
  • Choose/Buy barriers, overcome by a set of Category Management solutions.
  •  Outcomes

    Connected plans to engage consumers, shoppers and customers in different channels.
    Relevant innovation, renovation and activation support programmes.
    Shopper conversion gap closure.

     We can help you solve commercial growth problems. Get in touch…