Spotlight on
Shopper influencing.
Client problem
Accelerating profitable growth through increased penetration of male skincare.
Approach
Identification of the key barriers, triggers and big ideas to create relevant solutions.
Solution
A set of barriers created from a combination of data interrogation and intuition, with subsequent activation ideas centred around the three core barriers to purchase:
Outcomes
Connected plans to engage consumers, shoppers and customers in different channels.
Relevant innovation, renovation and activation support programmes.
Shopper conversion gap closure.