Spotlight on
Customer influencing.
Client problem
A lack of strategic engagement between the client and the category’s biggest retail customer.
Approach
Development of a winning customer strategy built on a deep understanding of mutual growth, efficiency and engagement needs.
Solution
A series of facilitated workshops, customer interviews and market safaris to connect both worlds followed by joint prioritisation of opportunities and co-creation of solutions. A national “trade-in and trade-up” campaign was executed in bricks and clicks supported by a co-funded TV campaign and digital search campaign directing traffic from the client’s.com to the customer’s purchase.com page.
Outcomes
Category growth in the retailer.
Value and share gain for the retailer and client.
Increased confidence from both sides to collaborate.
