Problem solved

 Client problem

Disparate Marketing and Sales teams only connected by a lack of development in skill building.

 Approach

Create a learning and development rolling roadmap delivered through a Marketing and Sales school to build capability directly relevant to achieving the commercial strategy and ambition.

 Strategy/capability solution

Alignment of the commercial strategy to capabilities, which were assessed before creating the right menu of programmes, levels of content and delivery solutions.

 Outcomes

+600 participants scoring programmes on average at +4.7/5.
One team talking a common language, doing the right things in the right way.
Step-change in commercial results.

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