Spotlight on
Building capability.
Client problem
Disparate Marketing and Sales teams only connected by a lack of development in skill building.
Approach
Create a learning and development rolling roadmap delivered through a Marketing and Sales school to build capability directly relevant to achieving the commercial strategy and ambition.
Solution
Alignment of the commercial strategy to capabilities, which were assessed before creating the right menu of programmes, levels of content and delivery solutions.
Outcomes
+600 participants scoring programmes on average at +4.7/5.
One team talking a common language, doing the right things in the right way.
Step-change in commercial results.
