‘Great response, markets love it and can see light at the end of the tunnel. They feel confident and don’t need to think of solutions for which they don’t have time so they are really happy. Going down well’. Global Category Director
Unlocking internal love for a low priority, under-resourced, low knowledge category but externally benchmarked as best in class and with accessible growth.
To efficiently and effectively build global capability to activate within each market’s framework and priorities.
Development of a repeatable model (proven principles to be locally executed) in the form of an accessible, easy to use “toolbox” that gave easy to implement solutions.
Above market growth.
Strategic re-engagement in the category.
Stronger working relationships between global and market teams.