‘An amazing approach that the team are enjoying and is really helping us to get to a much deeper level of consumer understanding’. Global Marketing Director
Spotlight on
Building capability.
Client problem
To be really consumer-led we need to start generating real insights but the team don’t know where to start.
Approach
Fuel a desire to uncover and use insights through educating, immersing and exciting the Marketing community.
Solution
Creation of a client specific approach and supporting toolkit that was tested with a range of representative markets before roll-out at the Global Marketing conference where all Marketers participated in a mini insight bite experience.
Outcomes
Self-sufficiency.
Execution of insight based marketing programmes.
Increased market share through greater consumer relevance.
