Problem solved

‘An amazing approach that the team are enjoying and is really helping us to get to a much deeper level of consumer understanding’.  Global Marketing Director

 Client problem

To be really consumer-led we need to start generating real insights but the team don’t know where to start.

 Approach

Fuel a desire to uncover and use insights through educating, immersing and exciting the Marketing community.

 Capability solution

Creation of a client specific approach and supporting toolkit that was tested with a range of representative markets before roll-out at the Global Marketing conference where all Marketers participated in a mini insight bite experience.

 Outcomes

Self-sufficiency.
Execution of insight based marketing programmes.
Increased market share through greater consumer relevance.

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