Revenue Growth Management (RGM).
Changing the company mindset from a focus on just volume, to a focus on the quality of sales (balance of volume and value).
RGM immersion programme for the top 25 managers across Marketing, Sales, Finance and RGM.
Virtual workshops to introduce the most relevant RGM levers, including interactive exercises in customer teams using real data and the latest digital tools.
RGM embedded in the company change programme.
One connected team commmitted to improving the net revenue contribution.
Value market share growth.