Spotlight on
Revenue Growth Management (RGM).
Client problem
Changing the company mindset from a focus on just volume, to a focus on the quality of sales (balance of volume and value).
Approach
RGM immersion programme for the top 25 managers across Marketing, Sales, Finance and RGM.
Solution
Virtual workshops to introduce the most relevant RGM levers, including interactive exercises in customer teams using real data and the latest digital tools.
Outcomes
RGM embedded in the company change programme.
One connected team commmitted to improving the net revenue contribution.
Value market share growth.
