by Sonia Johnson

Is my team really good enough?

Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have done in the past.  And doing something differently moving forward naturally requires a new decision altogether, not simply a repeat of one made in the past.  Influencing a behaviour change in others typically starts with… Read More

by Duncan MacConnol

Delivering your growth agenda: the Sales role

Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these strategies behind a common growth agenda. Initiated by the Marketing function and expressed as Category Growth Drivers,… Read More