3.5% vs 1.8% – Are you following the money?

Like many people today, I’ve both bought and consumed my meals out of home.  It’s been good for the chains and independents who’ve had my spend.  On the flip side not so good for the supermarkets, because less coffee consumed at home means it won’t be in next week’s trolley. As the daughter of a chef… Read More

Extreme reactions or are some suppliers not facing the truth?

When Sainsbury’s recently announced its strategy to address losses to the discounters, the reactions from some suppliers were extreme. On the news that it was assessing both the ‘emotional’ and ‘functional’ connection to consumers and shoppers of all brands across some 34,000 SKUs, the Grocer reported that Sainsbury’s declares war on brands’’ and that some… Read More