At Quantic we believe that the best suppliers know where their categories are going. Leaders interpret and shape trends that will dictate their future results. They future-proof their brands by keeping them fresh and relevant against these trends. Successful suppliers lead the category’s development through their brands. Category opportunities are scaled, prioritised and set the… Read More
Extreme reactions or are some suppliers not facing the truth?
When Sainsbury’s recently announced its strategy to address losses to the discounters, the reactions from some suppliers were extreme. On the news that it was assessing both the ‘emotional’ and ‘functional’ connection to consumers and shoppers of all brands across some 34,000 SKUs, the Grocer reported that Sainsbury’s declares war on brands’’ and that some… Read More