Getting in shape to navigate the commercial adventure of 2021

If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure. Critical to successful navigation is knowing your current location on the value curve.  On the back of 2020 you’ll either be faced with stopping value erosion and/or needing to flip the switch to drive value… Read More

Innovation versus the Core

The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers.   In light of CV19, the question of ”to go ahead or not” is more relevant than ever. Brands are weighing up: How to keep category interest for consumers and shoppers. If shifting spend to the… Read More