What should we do next in eCommerce?

eCommerce is here to stay, but within FMCG eCommerce is still quite low in terms of market share at circa 6% in 2019 (source: GfK, Intage, Kantar).  However, with eCommerce forecast to reach 10% of FMCG sales by 2025 (if not sooner in my view), should suppliers be complacent with allowing people to simply move… Read More