Thoughts about legacy are typically reflective. Celebrating seventy years in one role deserves a significant amount of respectful reflection. Leaving a great legacy, no matter how long you’re in role as a Customer Manager, is arguably the most powerful thing you can do. It enables you to have influence beyond today and well into the… Read More
In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options. 30 to 40 percent of consumers in the USA and 65 to 75 percent in India and Vietnam have tried different brands or packs during Covid-19. (Source: McKinsey Consumer Pulse Surveys). The post-crisis recession will have many consumers seeking value… Read More
Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have done in the past. And doing something differently moving forward naturally requires a new decision altogether, not simply a repeat of one made in the past. Influencing a behaviour change in others typically starts with… Read More
The big brands are being nibbled to death. Who is coming after our business? Life used to be so much simpler. TV viewing was limited to four channels. Ordering a coffee didn’t necessitate a fluency in a couple of languages and when you left for the night, work stayed in the office. Within our FMCG… Read More
Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies. In this post we will start looking at Marketing’s specific role in the creation and then delivery of that growth agenda. Quantic’s over-arching principle and why the… Read More
How connected is your organisation behind a single vision for growth? If nothing else, Brexit is a wonderful example of how dysfunctional an organisation can become when its members can’t agree on a single vision of the future. Every day we watch as parties and the teams within them disintegrate into factions, as debate degenerates… Read More
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