Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these strategies behind a common growth agenda. Initiated by the Marketing function and expressed as Category Growth Drivers,… Read More
Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these cross-functional strategies behind a common growth agenda. Marketing sets the direction via clear consumer-centric Growth Drivers.… Read More
Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous two posts have looked at the necessity to align these cross-functional strategies behind a common… Read More
Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies. In this post we will start looking at Marketing’s specific role in the creation and then delivery of that growth agenda. Quantic’s over-arching principle and why the… Read More
How connected is your organisation behind a single vision for growth? If nothing else, Brexit is a wonderful example of how dysfunctional an organisation can become when its members can’t agree on a single vision of the future. Every day we watch as parties and the teams within them disintegrate into factions, as debate degenerates… Read More
Like many people today, I’ve both bought and consumed my meals out of home. It’s been good for the chains and independents who’ve had my spend. On the flip side not so good for the supermarkets, because less coffee consumed at home means it won’t be in next week’s trolley. As the daughter of a chef… Read More
Well, 2019 has arrived like a flash. Special festive times have come and gone and we have what might feel like a mountain to climb ahead of us. Economies are tight, uncertainty is high and every business is trying to do more with less. It is all about perspective. Those who dig for the opportunities… Read More
With the majority of the Food and Drink category values being at best flat and often actually in decline, it’s all too easy for manufacturers to throw badly-aimed monies at the problem. Being caught up in an endless spiral of less than perfectly conceived promotional support is a common trend across CPG suppliers. Trapped between… Read More
L&D teams are busy reaching out to their functional leaders reviewing 2018 programmes and co-creating the shape of their 2019 capability priorities and plans. Our findings show that all too often the review discussion goes along the lines of “disappointing versus expectations” and the default is to reach for the crutch of more “10”. Perhaps… Read More
The value of technology becoming even stronger in the future is unquestioned. Every day it becomes more embedded in the way we live and work and has become a primary driver of business success. Technology only delivers competitive advantage when its power and potential is fully understood and connected to corporate ambition. In many organisations,… Read More
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