Getting in shape to navigate the commercial adventure of 2021

If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure. Critical to successful navigation is knowing your current location on the value curve.  On the back of 2020 you’ll either be faced with stopping value erosion and/or needing to flip the switch to drive value… Read More

A new look 6P’s

After an amazing “Brew Class” with Dear Green last week I’ve been reflecting on why theirs and other start ups have captured not just my shower time but also my spend. My conclusion is that they are respectfully challenging my engagement with the mass mainstream. Sub-consciously they’ve evolved the traditional marketing mix in a way that builds not… Read More