by Duncan MacConnol

Winning that all important 1st purchase

Byron Sharp’s well proven law of growth, that both brands and categories grow primarily as a result of penetration gains and not as much via frequency or AWP as previously understood, sits as a mantra at the heart of the marketing functions of many leading CPG companies. Sharp demonstrates that brands and categories should anticipate… Read More

by Steve Hildebrand

Have you “executed” any shoppers recently?

I attended the Executing Shopper Insights conference in London last month, and thought two things; has anyone acted on any of the learnings from the conference yet, and WHAT were the main learnings. We thought there were three key themes which connected most of the content: The Paradox of Millennials’ behaviour. The call for Contextual… Read More

by Duncan MacConnol

First Purchase Research and Quantic Strike A Chord

In an age of big data and black box algorithms, it made such a refreshing change to hear the joint approach from First Purchase Research and Quantic providing shopper research data with something it always needs – actionable relevance and purpose! First Purchase Research’s founder, Barry Lemmon, took the audience at today’s Executing Shopper Insights… Read More