A lack of co-ordinated approach can lead to chaos and missed opportunities leaving money on the screen. eCommerce has been on the agenda of companies for many years now, and many are investing significant resource into pure-play, but there are still major opportunities in ‘Grocery’. According to the latest IGD forecast, there will be $257bn… Read More
What should we do next in eCommerce?
eCommerce is here to stay, but within FMCG eCommerce is still quite low in terms of market share at circa 6% in 2019 (source: GfK, Intage, Kantar). However, with eCommerce forecast to reach 10% of FMCG sales by 2025 (if not sooner in my view), should suppliers be complacent with allowing people to simply move… Read More
Which channels and customers are our next big bets?
If you are in a role responsible for deciding your company’s channel and customer investment strategy, the chances are that the landscape that you look upon is a hugely different one to what it was, even eighteen months ago. The choices you face and the decisions you take now are critical to your commercial future,… Read More
Do you sometimes need a little nudge?
Like many people, it turns out that consumers also respond well to a little nudge now and then. Whilst Nudge Marketing^ has been around for some time, we still believe it is a great way to help close what we call the “Shopper Purchase Decision Gap”. Our industry has traditionally concentrated on building great emotion… Read More
Are you maximising the Shopper Marketing opportunity?
Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous two posts have looked at the necessity to align these cross-functional strategies behind a common… Read More
Getting the right promotional mix
With the majority of the Food and Drink category values being at best flat and often actually in decline, it’s all too easy for manufacturers to throw badly-aimed monies at the problem. Being caught up in an endless spiral of less than perfectly conceived promotional support is a common trend across CPG suppliers. Trapped between… Read More
Have you “executed” any shoppers recently?
I attended the Executing Shopper Insights conference in London last month, and thought two things; has anyone acted on any of the learnings from the conference yet, and WHAT were the main learnings. We thought there were three key themes which connected most of the content: The Paradox of Millennials’ behaviour. The call for Contextual… Read More
Do the winter Olympics have the answer to winning in new channels?
One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce. Watching the inspirational (if not on the crazy side of brave) athletes of the winter Olympics it becomes apparent two key attributes are needed to succeed: ·… Read More
Don’t get left behind. Are you leading or are you led?
At Quantic we believe that the best suppliers know where their categories are going. Leaders interpret and shape trends that will dictate their future results. They future-proof their brands by keeping them fresh and relevant against these trends. Successful suppliers lead the category’s development through their brands. Category opportunities are scaled, prioritised and set the… Read More