Retailers have slashed product ranges during the Covid-19 crisis to improve both product availability and operational efficiency. There are now over 13,000 fewer SKUs in the top six UK grocers. Some categories have been especially impacted – UK Petcare has seen a 27% SKU reduction. (Source: The Grocer 4th July 2020). Suppliers themselves have been… Read More
Is your brand and pack price architecture right for these times?
In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options. 30 to 40 percent of consumers in the USA and 65 to 75 percent in India and Vietnam have tried different brands or packs during Covid-19. (Source: McKinsey Consumer Pulse Surveys). The post-crisis recession will have many consumers seeking value… Read More