Who we are

Quantic is the end to end growth partner for global and local brands.

We help our clients to out think, out sell and out perform their competitors.

We are experienced professionals who've held senior positions and consistently delivered results in some of the world's best performing companies.

Headquartered near London, we work globally; current assignments span 28 countries across all 6 continents.

What we do

Quantic is a consultancy that helps clients identify and unlock growth opportunities by developing stronger commercial strategies and the capability to deliver them.

We take a practical and collaborative approach, injecting the energy and commitment required to drive successful outcomes.

We work with some of the world’s biggest brand owners including Nestlé, Coca-Cola, Samsung and L’Oréal. We also partner with local brands on a market-by-market basis.

Our point of view

Quantic has proved that commercial growth only happens when people from all the relevant parts of an organisation connect and align around one clear strategy, underpinned by a clear understanding of the growth drivers.

Research shows that the main reason why many companies don’t achieve their growth targets is because on average only 16% of the organisation is clear on the strategy and their role in delivering it.

It’s this point of view that provides the bedrock for all the work we do.

 Why clients choose to work with Quantic

deep-knowledge-and-expertise-500x272Deep knowledge and expertise

Our consultants have held senior management positions in a wide range of industries, successfully driving growth and building capability.  We have first-hand experience of the challenges that modern brand-owners face.

practical-and-relevant-solutions-500x272Practical and relevant solutions

We know that theory doesn’t unlock growth. We are practical people who know what a relevant and realistic solution looks like.  We create practical solutions and usable tools that help on the job and create lasting impact.

International point of viewAn international point of view

Every year, we work across 6 continents for some of the world’s biggest brand-owners. This experience gives us a truly global perspective on how major organisations think and work and the challenges they face in a hyper-connected, yet disconnected world.

Immersed in our clients cultureImmersed in our clients’ culture

Every organisation is different and we see every kind. Clients regularly feed back that Quantic succeeds because we take the time to really understand how their organisation ticks. The biggest compliment is when our clients’ staff think our people are employees of the same organisation.

Real world connectedWe’re on it – real world connected

It’s our job to be fully connected to today’s reality – the shifting trends, shopping habits and market moves that define the world we’re operating in.

Enjoyable to work withEnjoyable to work with

Often expertise comes with a big attitude. Quantic’s client feedback tells us that our clients value our helpfulness, humility and above all personal commitment.

 Expert team

Tony Stratton Tony Stratton – Chairmantony@thequanticgroup.com

Advising on strategy and business growth, Tony has worked for over 30 years in sales and marketing roles – successfully building, managing businesses and serving clients, in the UK and beyond. A man in much demand. When not at Quantic, Tony is also Chairman of CPM Group, a member of the Oxford Institute of Retail Management Advisory Board and a trustee of Oxford Brookes’ Student Union and if all else fails, try Twickenham Stadium!

Duncan MacConnol – Director of Consultingduncan@thequanticgroup.com

A specialist in identifying future growth, Duncan revels in delivering clear, tailored solutions, connecting commercial functions and aligning Consumer, Shopper and Customer strategies. Working with global market leaders and challenger brands, Duncan’s style delivers cross-functional excellence. His commercial passion has led to him being both a speaker and chair at conferences spanning Australasia and Europe. When in the office Duncan leads the company’s quest for the perfect Pop Master Quiz score. When outside of work, his quest to catch the perfect brown trout and to regularly watch a consistent England cricket team are as yet unfulfilled ambitions.


Karen Beddows – Managing Directorkaren@thequanticgroup.com

An energising expert focussed on building capability, who can often be found pedalling at speed around Shropshire or further afield in warm climes. Karen has a proven ability to profitably unlock growth drivers across categories, channels and customers through unlocking the capability of both the individual and the organisation in a sustainable way.Fmc


Dave Turnbull – Associate Consultantdave@thequanticgroup.com

The Springbok in the team with the caps to show for it having played Hockey for South Africa. Dave is an experienced international manager who has held executive positions in Unilever, opened consulting practices in Europe and Latin America and successfully led strategic and operational commercial growth programmes.


Sonia Johnson – Director of Consultingsonia@thequanticgroup.com

An experienced international consultant with a proven track record of improving business performance across Marketing, Category, Channel and Sales. Sonia thrives on supporting people and teams to perform to their potential leading to bigger commercial results. Our “chef” Sonia’s always cooking up something but rarely sticks to a recipe preferring a more “personalised” approach so you rarely get the same thing twice!Fm


Steve Hildebrand – Director of Consultingsteve@thequanticgroup.com

A commercially minded consultant with 20+ years’ consulting experience from working around the globe and hailing originally from Australia. Steve loves unlocking opportunities to address mental and physical availability which functions can really get behind and bring to life for consumers, shoppers and customers. If you want to know about category strategy, shopper marketing, (fast cars or golf!), Steve’s your man.


Dorian Dacie – Director of Consultingdorian@thequanticgroup.com

An experienced international consultant, Dorian has worked with numerous clients on category strategy, category leadership, revenue management, customer development and talent development. His expertise lies in understanding the needs of each client to develop bespoke, pragmatic solutions that build capability and drive tangible results. Free time finds Dorian racing around after his children or out and about cycling in rural Oxfordshire!


Jon Norbury – Associate Consultant – jon@thequanticgroup.com

A marketing executive and lifelong Chelsea supporter with extensive experience of successfully building brands for blue chip consumer product companies. Delivers exceptional growth and profitability improvements by developing game changing category strategies. Jon’s experience spans health and beauty, consumer durables and household brands and he’s seen life through a supplier’s eyes whilst being based in Tesco.


Al Forbes – Associate Consultantalf@thequanticgroup.com

An astute retailer who has had held executive positions within buying, merchandising, marketing and store operations. Al leads change programmes that deliver sales and profit growth. Al’s international retail background is complemented by extensive consultancy experience. A true Scot with a love for the wild outdoors and mountaineering, Al is always up for a personal or business challenge.


Angela Groom – Associate Consultantangelag@thequanticgroup.com

Angela is an experienced sales trainer across all levels, categories and channels with experience gained in many countries. Angela delivers great learning that sticks and helps sales people get better commercial results. That’s when she’s not “down on the farm” mucking out or helping with lambing.


Dave Jordan – Associate Consultantdavej@thequanticgroup.com

A creative, hands-on senior marketer who has successfully led some of the biggest brands in FMCG retailers and suppliers. Dave has multi-category international experience in developing and implementing innovation, marketing and category strategy. When he’s not working, Dave spends time on two wheels both on and off road or tinkering around with various old vehicles.


Jane Holstein – Associate Consultantjane@thequanticgroup.com

A truly global consultant, Jane leverages her proven success leading business start-ups and driving market and business performance across several continents to help diverse teams thrive in their commercial reality. Jane’s energetic style has followed her around the world to Mexico where she’s now based. Her passion for experiential learning (“learning-by-doing”) ensures a dynamic experience.


Karen Findlay – Director of Consultingkarenf@thequanticgroup.com

Karen has a consistent track record for helping businesses drive profitable growth, through developing and executing strong commercial and category strategies. She is passionate about building organisational capability, with a naturally collaborative style and engaging training and coaching skills. Away from work, Karen loves the theatre having spent many of her younger years “treading the boards” – maybe one day she’ll get back out there!


Mike Banks – Associate Consultantmike@thequanticgroup.com

An experienced international manager, Mike has held executive positions in Procter & Gamble and opened consulting practices in all major continents. Mike has successfully led strategic and operational commercial growth programmes across the world. Always worth checking the Premier League scores to see how his beloved Arsenal have performed.


Siân Hughes – Associate Consultantsian@thequanticgroup.com

A consumer and shopper insight professional who can expertly drive clear decisions out of complex information. Siân thrives on working collaboratively with people to uncover hindsight, insight and foresight.  She has two feisty teenage boys, a mad Welsh springer spaniel and her sport loving, photographer husband at home in the Cotswolds to keep her extremely busy out of work.


Stefan Horsnell – Associate Consultantstefan@thequanticgroup.com

An experienced FMCG marketing leader with a track record of commercial success and award winning launches across brands, categories and countries. Stefan is a self confessed foodie so always a good source of advice on latest trends. He has a passion for leveraging the power of brands away-from-home in order to grow in-home.


Darren Bezani – Associate Consultantdarren@thequanticgroup.com

Darren has an extensive sales leadership background, having led international sales teams and delivered sales transformation for many global enterprises. As a sales psychologist he is passionate to understand how to help customers say ‘yes’, and drive businesses to deliver significant growth through its people. His studies of human nature extend outside of work where you will find him an avid student of the mixed martial arts.


Andreas Vertesi Andreas Vertesi – Associate Consultantandreas@thequanticgroup.com

Our in-house linguistics expert, Andreas has in-depth experience in developing global sales strategies across channels and categories. When not turning his hand to wood working, Andreas can be found enjoying the great outdoors with his dog in tow or riding his classic motorbike.

Peter Reynolds Peter Reynolds – Associate Consultantpeter@thequanticgroup.com

Peter’s international roles in management and sales leadership includes expertise in go-to-market, from channel strategy to customer influencing and e-commerce. A trained thespian and NLP Master Practitioner and Coach, Peter can often be heard playing guitar in his local pub, dreaming of being the next Paul Simon.

Andrew Cowen Andrew Cowen – Associate Consultantandrew@thequanticgroup.com

An adventurous spirit ensures Andrew is always pushing the boundaries and innovating solutions. He has over 20 years’ experience in Category and Channel Strategy as well as extensive shopper marketing expertise built up during a global career at Unilever. He loves viewing any problem, and the world in general, from new perspectives; especially easy to do as he is also a trained aerobatic pilot and ocean-racing sailor.

Linda Hall – Associate Consultantlinda@thequanticgroup.com

A seasoned consultant with experience in helping clients develop and translate their marketing plans into consumer and chef-focussed food ideas. Linda is always cooking up something new to inspire people to try new foods. When she’s not in the kitchen, you can find her sampling craft beers at microbreweries around the world.

Laurent Delalex – Associate Consultantlaurent@thequanticgroup.com

Laurent is a senior business leader with proven achievements in business development, marketing and sales in global food and beverage companies. Living in seven countries and leading teams across five continents has sharpened his curiosity and strengthened his adaptability to different business challenges and cultural environments. An avid skier born in the French alps, he enjoys now being based in Switzerland.

Constant Berkhout – Associate Consultantconstant@thequanticgroup.com

A business explorer, opportunity connector and human-centered economist and author, Constant loves to work at the crossroads of retail strategy, shopper psychology and data analytics. He delivers strategic impact through a pragmatic approach and generates new business opportunities that are also exciting for shoppers and our environment.

Peter Kirby – Associate Consultantpeterk@thequanticgroup.com

A commercially oriented consumer and shopper marketer, bringing a wealth of international experience and operational pragmatism to strategic and capability challenges. Peter relishes working across diverse cultures and categories and when not working, loves testing his own capabilities on the ski slopes and the golf course!

Cat Hadfield – Associate Consultantcat@thequanticgroup.com

A results driven category and commercial strategist, with a track record of developing breakthrough category strategies, Cat has proven experience in identifying complex business issues and defining solutions that deliver commercial results. A leader who thrives on building motivated teams, Cat’s love of cooking creates equally great results for family and friends.

Julie Nottage – Associate Consultantjulie@thequanticgroup.com

Julie has a proven track record of training people to be the best that they can be and passionately believes in results through people, not despite them! She has extensive field sales experiences in FMCG (many categories from baby to laundry, batteries to cleaning solutions, haircare to cosmetics), as well as more specialist markets such as optics, B2B, pet care. Away from work, Julie is mad on all things sport especially watching Man Utd, Welsh rugby and English cricket as well as supporting her sons on the touch line.

Camila Lobo-Guerrero – Director of Consultingcamila@thequanticgroup.com

With deep marketing, sales, strategy, innovation and eCommerce experience acquired working with Fortune 500 companies, Camila has an engaging and collaborative leadership style with a passion to develop, motivate and inspire cross-cultural, cross-functional teams to outstanding performance. Equally passionate about travelling, Camila is always planning her next adventure!

 We can help you solve commercial growth problems. Get in touch…