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Who we are

Quantic is the end to end growth partner for global and local brands.

We help our clients to out think, out sell and out perform their competitors.

We are experienced professionals who've held senior positions and consistently delivered results in some of the world's best performing companies.

Headquartered near London, we work globally; current assignments span 28 countries across all 6 continents.

What we do

Quantic is a consultancy that helps clients identify and unlock growth opportunities by developing stronger commercial strategies and the capability to deliver them.

We take a practical and collaborative approach, injecting the energy and commitment required to drive successful outcomes.

We work with some of the world’s biggest brand owners including Nestlé, Coca-Cola, Samsung and L’Oréal. We also partner with local brands on a market-by-market basis.

Our point of view

Quantic has proved that commercial growth only happens when people from all the relevant parts of an organisation connect and align around one clear strategy, underpinned by a clear understanding of the growth drivers.

Research shows that the main reason why many companies don’t achieve their growth targets is because on average only 16% of the organisation is clear on the strategy and their role in delivering it.

It’s this point of view that provides the bedrock for all the work we do.

 Why clients choose to work with Quantic


deep-knowledge-and-expertise-500x272Deep knowledge and expertise

Our consultants have held senior management positions in a wide range of industries, successfully driving growth and building capability.  We have first-hand experience of the challenges that modern brand-owners face.


practical-and-relevant-solutions-500x272Practical and relevant solutions

We know that theory doesn’t unlock growth. We are practical people who know what a relevant and realistic solution looks like.  We create practical solutions and usable tools that help on the job and create lasting impact.


International point of viewAn international point of view

Every year, we work across 6 continents for some of the world’s biggest brand-owners. This experience gives us a truly global perspective on how major organisations think and work and the challenges they face in a hyper-connected, yet disconnected world.


Immersed in our clients cultureImmersed in our clients’ culture

Every organisation is different and we see every kind. Clients regularly feed back that Quantic succeeds because we take the time to really understand how their organisation ticks. The biggest compliment is when our clients’ staff think our people are employees of the same organisation.


Real world connectedWe’re on it – real world connected

It’s our job to be fully connected to today’s reality – the shifting trends, shopping habits and market moves that define the world we’re operating in.


Enjoyable to work withEnjoyable to work with

Often expertise comes with a big attitude. Quantic’s client feedback tells us that our clients value our helpfulness, humility and above all personal commitment.


 Expert team


Tony Stratton Tony Stratton – Chairmantony@thequanticgroup.com

Advising on strategy and business growth, Tony has worked for over 30 years in sales and marketing roles – successfully building, managing businesses and serving clients, in the UK and beyond. A man in much demand. When not at Quantic, Tony is also Chairman of CPM Group, a member of the Oxford Institute of Retail Management Advisory Board and a trustee of Oxford Brookes’ Student Union and if all else fails, try Twickenham Stadium!
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Duncan MacConnol – Joint Managing Directorduncan@thequanticgroup.com

A creator of strategic solutions with extensive international, multi-functional and project experience developed across work with suppliers, retailers and B2B clients. Duncan is a recognised thought leader on Category Strategy but he can always be distracted to participate in Pop Master as our resident “muso” or talk cricket (despite working in Australia for a few years his loyalties lie with England so don’t mention The Ashes).

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Karen Beddows – Joint Managing Directorkaren@thequanticgroup.com

An energising expert focussed on building capability, who can often be found pedalling at speed around Shropshire or further afield in warm climes. Karen has a proven ability to profitably unlock growth drivers across categories, channels and customers through unlocking the capability of both the individual and the organisation in a sustainable way.Fmc

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Dave Turnbull – Founderdave@thequanticgroup.com

The Springbok in the team with the caps to show for it having played Hockey for South Africa. Dave is an experienced international manager who has held executive positions in Unilever, opened consulting practices in Europe and Latin America and successfully led strategic and operational commercial growth programmes.

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Sonia Johnson – Director of Consultingsonia@thequanticgroup.com

An experienced international consultant with a proven track record of improving business performance across Marketing, Category, Channel and Sales. Sonia thrives on supporting people and teams to perform to their potential leading to bigger commercial results. Our “chef” Sonia’s always cooking up something but rarely sticks to a recipe preferring a more “personalised” approach so you rarely get the same thing twice!Fm

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Steve Hildebrand – Director of Consultingsteve@thequanticgroup.com

A commercially minded consultant with 20+ years’ consulting experience from working around the globe and hailing originally from Australia. Steve loves unlocking opportunities to address mental and physical availability which functions can really get behind and bring to life for consumers, shoppers and customers. If you want to know about category strategy, shopper marketing, (fast cars or golf!), Steve’s your man.

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Jon Norbury – jon@thequanticgroup.com

A marketing executive and lifelong Chelsea supporter with extensive experience of successfully building brands for blue chip consumer product companies. Delivers exceptional growth and profitability improvements by developing game changing category strategies. Jon’s experience spans health and beauty, consumer durables and household brands and he’s seen life through a supplier’s eyes whilst being based in Tesco.

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Al Forbesalf@thequanticgroup.com

An astute retailer who has had held executive positions within buying, merchandising, marketing and store operations. Al leads change programmes that deliver sales and profit growth. Al’s international retail background is complemented by extensive consultancy experience. A true Scot with a love for the wild outdoors and mountaineering, Al is always up for a personal or business challenge.

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Al Shortals@thequanticgroup.com

A hands-on retailer with experience in retail buying, operations and in-store execution, Al specialises in building capability within commercial teams to help leading suppliers accelerate growth through great customer influencing and powerful collaborative retail partnerships. Short by name, but he stands tall (meet him and you’ll see) on working hard to achieve the best results for every programme.

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Angela Groomangelag@thequanticgroup.com

Angela is an experienced sales trainer across all levels, categories and channels with experience gained in many countries. Angela delivers great learning that sticks and helps sales people get better commercial results. That’s when she’s not “down on the farm” mucking out or helping with lambing.

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Coral McConnoncoral@thequanticgroup.com

Coral’s expertise lies in using consumer insights and macro-trends as a creative springboard to collaboratively develop innovation and growth strategies. She also has a talent for designing creative collaboration workshops that inspire participation. You may think Coral’s an Aussie but she’s a true Kiwi who gets back home when she can.

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Dave Jordandavej@thequanticgroup.com

A creative, hands-on senior marketer who has successfully led some of the biggest brands in FMCG retailers and suppliers. Dave has multi-category international experience in developing and implementing innovation, marketing and category strategy. When he’s not working, Dave spends time on two wheels both on and off road or tinkering around with various old vehicles.

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Jane Holsteinjane@thequanticgroup.com

A truly global consultant, Jane leverages her proven success leading business start-ups and driving market and business performance across several continents to help diverse teams thrive in their commercial reality. Jane’s energetic style has followed her around the world to Mexico where she’s now based. Her passion for experiential learning (“learning-by-doing”) ensures a dynamic experience.

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Karen Findlaykarenf@thequanticgroup.com

Karen has a consistent track record for helping businesses drive profitable growth, through developing and executing strong commercial and category strategies. She is passionate about building organisational capability, with a naturally collaborative style and engaging training and coaching skills. Away from work, Karen loves the theatre having spent many of her younger years “treading the boards” – maybe one day she’ll get back out there!

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Mike Banksmike@thequanticgroup.com

An experienced international manager, Mike has held executive positions in Procter & Gamble and opened consulting practices in all major continents. Mike has successfully led strategic and operational commercial growth programmes across the world. Always worth checking the Premier League scores to see how his beloved Arsenal have performed.

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Robin Sharperobin@thequanticgroup.com

Robin has a passion for building capability with individuals and teams. He has significant sales and customer marketing experience within FMCG across a variety of categories including laundry, household and personal care categories. He’s also worked in both public and private equity backed organisations in the UK and Europe. Robin loves cricket, enjoying the blend of individual skill within winning teams – as reflected in his approach to working with clients.

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Siân Hughessian@thequanticgroup.com

A consumer and shopper insight professional who can expertly drive clear decisions out of complex information. Siân thrives on working collaboratively with people to uncover hindsight, insight and foresight.  She has two feisty teenage boys, a mad Welsh springer spaniel and her sport loving, photographer husband at home in the Cotswolds to keep her extremely busy out of work.

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Stefan Horsnellstefan@thequanticgroup.com

An experienced FMCG marketing leader with a track record of commercial success and award winning launches across brands, categories and countries. Stefan is a self confessed foodie so always a good source of advice on latest trends. He has a passion for leveraging the power of brands away-from-home in order to grow in-home.

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Iain Potteriain@thequanticgroup.com

With both P&G and Unilever under his belt Iain has some heavyweight FMCG experience in both Sales and Marketing. Iain also has international experience as a senior commercial leader in all areas from category strategy to customer influencing, before moving into capability through an in-house Marketing Academy. Ask Iain about what’s brewing? He’s our resident beer, not tea, brewer!

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Cathy Hoycathy@thequanticgroup.com

Cathy’s L&D expertise spans people and organisational development in both retailers and suppliers including an amazing overseas secondment with Tesco in Asia. Cathy still loves to travel but also has many other hobbies and challenges herself to be learning new skills. Feel free to ask about her latest learning and you’ll be the one who’s learning.

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Darren Bezanidarren@thequanticgroup.com

Darren has an extensive sales leadership background, having led international sales teams and delivered sales transformation for many global enterprises. As a sales psychologist he is passionate to understand how to help customers say ‘yes’, and drive businesses to deliver significant growth through its people. His studies of human nature extend outside of work where you will find him an avid student of the mixed martial arts.

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Andreas Vertesi Andreas Vertesiandreas@thequanticgroup.com

Our in-house linguistics expert, Andreas has in-depth experience in developing global sales strategies across channels and categories. When not turning his hand to wood working, Andreas can be found enjoying the great outdoors with his dog in tow or riding his classic motorbike.
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Julie Nottage Julie Nottagejulie@thequanticgroup.com

A lively, enthusiastic trainer and sales expert with a real passion for people and a strong belief in results through people; Julie is a sports-mad spectator who clearly knows the off-side rule! Always a team player both on and off the field, Julie delivers people-orientated results that make a difference.
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Peter Reynolds Peter Reynoldspeter@thequanticgroup.com

Peter’s international roles in management and sales leadership includes expertise in go-to-market, from channel strategy to customer influencing and e-commerce. A trained thespian and NLP Master Practitioner and Coach, Peter can often be heard playing guitar in his local pub, dreaming of being the next Paul Simon.
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Andrew Cowen Andrew Cowenandrew@thequanticgroup.com

An adventurous spirit ensures Andrew is always pushing the boundaries and innovating solutions. He has over 20 years’ experience in Category and Channel Strategy as well as extensive shopper marketing expertise built up during a global career at Unilever. He loves viewing any problem, and the world in general, from new perspectives; especially easy to do as he is also a trained aerobatic pilot and ocean-racing sailor.
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Linda Halllinda@thequanticgroup.com

A seasoned consultant with experience in helping clients develop and translate their marketing plans into consumer and chef-focussed food ideas. Linda is always cooking up something new to inspire people to try new foods. When she’s not in the kitchen, you can find her sampling craft beers at microbreweries around the world.
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Brett Stoverbrett@thequanticgroup.com

Brett is a pioneering growth strategist and a founding global exponent of Shopper work. Known as a creative innovator, Brett has led multiple strategy growth initiatives for organisations around the world. Based out of Cincinnati, Brett is extensively involved in the arts, which means he has a very finely tuned ear when it comes to listening and interpreting client issues.
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Laurent Delalexlaurent@thequanticgroup.com

Laurent is a senior business leader with proven achievements in business development, marketing and sales in global food and beverage companies. Living in seven countries and leading teams across five continents has sharpened his curiosity and strengthened his adaptability to different business challenges and cultural environments. An avid skier born in the French alps, he enjoys now being based in Switzerland.
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 We can help you solve commercial growth problems. Get in touch…